Social media is the social interaction among people in which they create, share or exchange information, ideas, and pictures/videos in virtual communities and networks.  Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.  They introduce substantial and pervasive changes to communication between organizations, communities, and individuals.

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